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Fashion

K-Way® meets Merino in Woolmark-certified outerwear

In a fresh step for outerwear, K-Way® has collaborated with Woolmark for its FW24/25 drop that takes K-Way®’s iconic rain jackets into new territory.

This isn’t just a winter coat - it’s a wool-rich remix of K-Way®’s cult styles, upgraded with Australian Merino wool for a look that doesn’t compromise on style or functionality.

The capsule features two essentials: a wool bomber for men, complete with the signature K-Way® zip and an integrated hood, and a unisex long wool coat that’s as versatile as it is bold, with a sleek belt, a standout lining, and, yes, a hood for that extra edge.

But the real kicker is this isn’t just about keeping warm; it’s about rethinking performance. K-Way® tapped into Merino’s natural power to deliver pieces that can handle anything the season throws at you. Merino wool’s lightweight, breathable, and insulating qualities adapt beautifully to varied climates while upholding K-Way®’s commitment to style and functionality. Choosing wool also allowed K-Way to reduce its reliance on synthetic fibres and harness the natural, renewable, biodegradable and recyclable properties of wool.

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As Woolmark’s Francesco Magri says: “This capsule brings together the resilience of Merino wool with K-Way®’s urban cool.” It’s a collab that doesn’t miss.

Dropping November 21, the collection will be available in selected spots across Italy, France, Japan, South Korea, and the Benelux region. This is K-Way® leveling up outerwear for those who demand more from their style – because why settle?